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• Enlace al Comentario Miércoles, 11 Diciembre 2024 22:15 publicado por iqos i one

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• Enlace al Comentario Miércoles, 11 Diciembre 2024 22:09 publicado por Cafreeclassifieds.com

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• Enlace al Comentario Miércoles, 11 Diciembre 2024 22:06 publicado por iqos ione

  By Emma Rumney
  
  LONDON, Dec 6 (Reuters) - British American Tobacco's admission that its U.S.
  
  cigarette brands will be worthless within decades has ramped
  up pressure on the company to prove it can better compete in alternatives like vapes.
  
  
  Earlier on Wednesday, BAT put a 30-year lifetime on some U.S.
  tobacco brands' value, taking a $31.5 billion noncash impairment.
  The move marked the first time a tobacco company has
  acknowledged that hugely profitable brands have no economic future.
  
  
  While the maker of Lucky Strike and Dunhill cigarettes has been investing in alternatives
  like vapes to counter the decline, it lags behind rival Philip Morris International in the
  transition, leaving its shares trading at a vastly lower price-earnings ratio than those of its main competitor.
  
  
  "What really matters to the stock is how quickly you can replace (cigarettes) with alternative routes for consumers to get a nicotine hit and how profitable that will be," said Chris Beckett, head of equity research
  at Quilter Cheviot, a BAT shareholder.
  
  BAT says its newer products will break even years ahead of schedule.
  Its vape business is growing, along with its oral
  nicotine product, Velo, the market leader in Europe.
  
  However, it faces key challenges.
  
  In the critical U.S. market, authorities have rejected its application to sell some key vape
  products and illegal disposable vapes have flooded the market, denting sales of those products BAT is able
  to market.
  
  The company is also under pressure from investors to catch up with
  rival PMI in another alternative, heated tobacco.
  
  Heated tobacco devices heat up sticks of tobacco resembling cigarettes
  but do not burn them in an attempt to avoid harmful chemicals released during
  combustion.
  
  PMI's IQOS product dominates this category with some 70% market share.
  BAT's rival proposition, meanwhile, lost market share in 2023 in terms of volume, to stand at
  18.2% in key markets, the company said, adding that its volume and revenue growth decelerated in the second half in a "disappointing" performance.
  
  
  LATE ENTRY
  
  It is harder for companies to generate profit from vapes due to intense
  competition, said Orwa Mohamad, analyst at Third Bridge.
  BAT's late entry into heated tobacco had left it at a disadvantage and an aggressive pricing strategy aimed at winning share from IQOS had yet to bear fruit,
  he added.
  
  Where PMI expects two-thirds of its net revenue to come from smoke-free
  products by 2030, BAT's ambition, announced on Wednesday, envisages only 50% of its revenue from new categories by
  2035.
  
  Its slower progress versus PMI means BAT's shares
  have gained little value so far from its commitment to transition, trading at a price-earnings
  ratio only slightly above that of rival Imperial Brands.
  
  
  Unlike the others, Imperial has in recent years pulled
  back from heavy investments in new products to refocus on its traditional cigarette business,
  leaving a question mark over its longer-term sustainability.
  
  
  At the same time, BAT is now falling short of Imperial on something investors
  have long expected from highly cash-generative cigarette
  businesses: healthy dividends and share buybacks.
  
  Cigarette businesses are so profitable they do not need to last
  beyond 30 years to make worthwhile investments, Beckett said, adding Imperial's share buybacks are evidence of that.
  
  
  Imperial's delivery on this core element of tobacco companies' investment
  case has helped its shares outperform rivals in recent years, rising 17% since the start of 2022.
  
  That compares with 1% for PMI's stock, and a decline of 13% for BAT.
  
  
  BAT, meanwhile, disappointed the market on Wednesday when it said it would need to reduce its leverage ratio
  further before buybacks could resume.
  
  A buyback would be "amazingly enhancing" to the stock,
  Beckett said.
  
  (Reporting by Emma Rumney in London Editing by Matt Scuffham and
  Matthew Lewis)
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• Enlace al Comentario Miércoles, 11 Diciembre 2024 21:50 publicado por https://Infomarketz.My.id/index.php?page=useraction=pub_profileid=66738

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